Mechanical Displays
“The Cowboy” for Great Falls Select Beer. “First in Sales in Montana”.
Created for Great Falls Select Beer, “The Cowboy” celebrated the rugged Western spirit that helped make the brewery a Montana favorite. Prominently featuring the slogan “First in Sales in Montana,” the animated display combined Paul Stanley’s signature craftsmanship, mechanical motion, and eye-catching design to attract customers and reinforce the brand’s regional pride. Handcrafted for in-store promotion, surviving examples are now rare pieces of breweriana history, admired by collectors for their artistry, originality, and connection to Montana’s brewing heritage.
The Burgermeister Beer’s iconic “Take Home Burgie” campaign, the Burgie Clown
Created for Burgermeister Beer’s iconic “Take Home Burgie” campaign, the Burgie Clown is one of Paul Stanley’s most recognizable animated advertising displays. Designed to entertain while promoting the Burgermeister brand, the cheerful clown used colorful artwork and mechanical motion to draw shoppers into stores and create a memorable advertising experience. Today, surviving examples are highly prized by breweriana collectors, representing the creativity, craftsmanship, and innovation that made Paul Stanley’s animated beer signs legendary.
Classic signage featuring “Curious George” for Lone Star Beer.
Created for Lone Star Beer during the golden age of animated advertising, the Lone Star Monkeys display is a playful example of Paul Stanley’s imagination and mechanical artistry. Featuring two mischievous monkeys climbing over an oversized Lone Star Beer can, the animated display was designed to capture shoppers’ attention through movement, humor, and unforgettable character design. Handcrafted with Stanley’s signature blend of illustration, engineering, and animation, surviving examples are now rare treasures celebrated by breweriana collectors as outstanding pieces of mid-century advertising history.
“The BURGIE Flying Saucer” for BURGIE Beer.
Created for Burgermeister Beer during the golden age of animated advertising, the Burgie Flying Saucer brought the brewery’s beloved mascot into the excitement of the Space Age. With Burgie piloting a colorful flying saucer in continuous motion, the display combined playful animation, eye-catching mechanics, and imaginative design to draw customers into stores. Today, surviving examples are highly sought after by breweriana collectors and stand as lasting examples of Paul Stanley’s extraordinary creativity and craftsmanship.
Bear piloting his own helicopter for Hamm’s Beer
Created for Hamm’s Beer in an era when store displays were designed to move, entertain, and capture attention, the Hamm’s Beer Bear Helicopter is a playful example of Paul Stanley’s talent for combining character, motion, and imagination. Featuring the beloved Hamm’s bear piloting his own helicopter, the animated display brought the brand’s fun-loving personality to life and gave shoppers a reason to stop and watch. Handcrafted for retail promotion, surviving examples are rare reminders of a time when beer advertising was more than something hanging on the wall—it was a show.
