More Information About The Clown Display
The clown was one of the most iconic and enduring characters in the Paul Stanley Company’s whimsical stable of creations. Dressed in his signature outfit of bold black and red dots, with oversized shoes and a distinctively odd-shaped head, this clown became a point-of-sale legend.
Perched high above the crowd, he was often seen spinning atop a giant drum—its surface customized with different product logos. Paul Stanley’s genius can be seen in how this single character was adapted for major brands such as Pepsi-Cola, Coca-Cola, and Burgermeister Beer, with additional designs prepared for others like Utica Club (as seen in the surviving color design).
Though nearly identical in appearance across campaigns, each clown featured subtle variations tailored to the brand. For example, the Coca-Cola version incorporated a radio in its back, while others were designed to spin bottles or cans of the featured beverage. These small but inventive touches showcased Stanley’s unmatched creativity and his flair for turning advertising into spectacle.
